Your Research Methode guide to customer insights
When should you apply UX research, and which method should you use?
The outcome of UX research is increased customer and user satisfaction, as well as cost savings by reducing the risks of failed innovations. Nevertheless, it can be challenging to determine when to invest in research and to decide which method best suits your research question.
This method guide helps you and your team choose the right method at the right time.
“Define what you want to learn in advance to determine the right strategy.”
Eliminating uncertainty
This poster eliminates uncertainty by guiding you in choosing between methods. Different research methods are employed when testing new propositions compared to when a product is already in the market. UX research is used in this first phase to gather data, facts, and certainties before investing in a new (digital) product or service. We refer to this phase as the ‘problem phase.’ You can learn more about the various phases of innovation here.
Creating user-friendly products
For an existing website, app, or software application, UX research is primarily used to enhance usability and increase conversion rates.
